For brands and manufacturers, 2018 is set to be the year of direct-to-consumer transformation. Owning all the consumer touchpoints and engaging customers generates lifetime value and margin uplift. However, brands and manufacturers are struggling to get to market directly. Volo is providing a free retail-readiness consultation.
In it, we’ll learn about your business and give you tips on where to focus in order to generate successful B2C revenue and how best to transition from an exclusively wholesale model.Key Takeaways
- Gain a free assessment of retail readiness
- Develop an understanding of the modern product journey in B2C commerce
- Learn how to capture customer shopping habits and use them to influence product roadmap
- Understand the potential margin benefits from selling directly-to-consumers
- Appreciate the role of product data and demand analysis in a go-to-market strategy