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Ecommerce is Dead


Internet Retailing Events, most downloaded guide, ‘ECOMMERCE IS DEAD LONG LIVE MULTICHANNEL’ provides an in-depth outlook on the key areas essential for success in retail marketing. 

With rapid developments taking place in technology, the retail game has been changed completely. Retail should no longer be viewed as separate channels competing against each other. Instead, it should now be grasped from a multichannel perspective.

Consumers are becoming less patient and expect retailers to provide a seamless shopping experience anytime and anywhere. Although consumers are more demanding, marketers are still failing to meet customer demands in all aspects of the customer journey.

The paper has been split into five key themes, highlighting what marketers should be getting involved in during 2016, supported by research and stats from The IRUK Top500 Report and other relevant sources.

The themes covered in this paper include:


This explores the importance of understanding the customer and stresses that retailers that sell in the way their customers buy, or want to buy, are more likely to convert visitors.


This theme looks at key areas in digital marketing such as: SEO, CRO, PPC and re-targeting and gives suggestions on how to make sure a customer chooses you over a competitor.


Although payments may not seem like a natural fit for a marketer but, the ramifications of a badly implemented payments gateway can undo all your hard work in getting a customer to the buy button. This section looks at mobile-friendly options, security and fraud strategies and international payments methods.


If you are thinking about ways of reaching bigger audiences, helpful tips and suggestions are given here on how an online marketplace might be a good move for your business.


Successful marketers are now getting involved with and leveraging their delivery proposition to win more sales. Looking at different types of delivery options, this section gives an overview of needing to optimise fulfilment options to prioritise customer needs.

Download your free copy below


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  • EDX is very good for meeting suppliers and for networking and networking is the critical element for me
    Walter Blackwood
    Former Director – Group Logistics, Mothercare
  • It’s a great two days and in terms of what you can get of those two days - there’s so much on the itinerary
    Shaun Fernandes
    Senior Manager – Click & Collect, ASDA
  • EDX is the place to be
    John Munnelly
    Head of Operations, John Lewis Partnership
  • EDX is very good at getting a lot of the solutions and products that we didn’t know were available on the market
    John Wilson
    Director, PowerSaver Electrical Supplies
  • EDX is great, you cannot have multichannel without eDelivery
    Shaun Fernandes
    Senior Manager – Click & Collect, ASDA



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The eDelivery Expo is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 
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Internet Retailing Events is a subsidiary of Clarion Events Limited.