eDelivery Expo

Opening Plenary



Alan Wizemann
Vice President - Digital Product and Guest Experience

Opening Plenary Address

5th April | 09:30 - 10:00 | EDX17
Digital to Drive Global Growth and Customer Satisfaction

Read Alan's bio

Lululemon Fun Facts

"As a design-led company, curiosity is at our core. We’re constantly thinking about how we can innovate our process, our gear, and our social impact so we can elevate the world from mediocrity to greatness."

  • Surfing and snowboarding enthusiast Chip Wilson founded Lululemon in 1998, shortly after taking his first yoga class in Vancouver
  • Lululemon Athletica Inc. went public in 2007
  • Lululemon refers to its store clerks as 'educators'
  • Cotton used to the be the go-to apparel choice of those who do the downward dog
  • The top five physical retailers (by sales per square foot) in US  malls — Apple, Warby Parker, Tiffany & Co., Lululemon and Michael Kors

The Digital Store Experience

"We're innovating a lot around digital, such as changing rooms which show reflectivity on products that you might not be able to see in the store light.

We’ve also thought about how to showcase product functionality in a physical store space and have a lot of video footage throughout the store.

For example we're bringing in the voices of our ambassadors and designers, so we might have a designer talking about how they created a print. People want to know who’s behind the product more and more."

Lee Holman, Creative Director

You might also like to...

  • EDX is very good for meeting suppliers and for networking and networking is the critical element for me
    Walter Blackwood
    Former Director – Group Logistics, Mothercare
  • It’s a great two days and in terms of what you can get of those two days - there’s so much on the itinerary
    Shaun Fernandes
    Senior Manager – Click & Collect, ASDA
  • EDX is the place to be
    John Munnelly
    Head of Operations, John Lewis Partnership
  • EDX is very good at getting a lot of the solutions and products that we didn’t know were available on the market
    John Wilson
    Director, PowerSaver Electrical Supplies
  • EDX is great, you cannot have multichannel without eDelivery
    Shaun Fernandes
    Senior Manager – Click & Collect, ASDA



Hall 9
The NEC Birmingham

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Clarion EventsT: +44(0)20 7384 7802  E: info@internetretailingevents.com

The eDelivery Expo is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 
Registered Office: Bedford House, 69-79 Fulham High Street, London, SW63JW, United Kingdom
Internet Retailing Events is a subsidiary of Clarion Events Limited.