I started my career in telecoms engineering and became self-employed in 2001. Starting off as a market trader I used my tech background to understand what products sold at each market and built a computer program that I used for buying and productivity. As I expanded the business I moved from market trader to wholesaler and in 2008 took my business online. Since then approvedfood.co.uk has become a market leader in online discount food and drink and last year shipped over 9.6 million items in the UK and Europe and have over 250k registered customers.
I'm as much a market trader as I am a software developer.