eDelivery Expo

Dan Cluderay

Dan Cluderay

Dan Cluderay

Founder, Approvedfood.co.uk

I started my career in telecoms engineering and became self-employed in 2001. Starting off as a market trader I used my tech background to understand what products sold at each market and built a computer program that I used for buying and productivity. As I expanded the business I moved from market trader to wholesaler and in 2008 took my business online. Since then approvedfood.co.uk has become a market leader in online discount food and drink and last year shipped over 9.6 million items in the UK and Europe and have over 250k registered customers.  

I'm as much a market trader as I am a software developer.

  • EDX is very good for meeting suppliers and for networking and networking is the critical element for me
    Walter Blackwood
    Former Director – Group Logistics, Mothercare
  • It’s a great two days and in terms of what you can get of those two days - there’s so much on the itinerary
    Shaun Fernandes
    Senior Manager – Click & Collect, ASDA
  • EDX is the place to be
    John Munnelly
    Head of Operations, John Lewis Partnership
  • EDX is very good at getting a lot of the solutions and products that we didn’t know were available on the market
    John Wilson
    Director, PowerSaver Electrical Supplies
  • EDX is great, you cannot have multichannel without eDelivery
    Shaun Fernandes
    Senior Manager – Click & Collect, ASDA



Hall 9
The NEC Birmingham

Gold Sponsors

Silver Sponsors


Clarion EventsT: +44(0)20 7384 7802  E: info@internetretailingevents.com

The eDelivery Expo is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 
Registered Office: Bedford House, 69-79 Fulham High Street, London, SW63JW, United Kingdom
Internet Retailing Events is a subsidiary of Clarion Events Limited.