eDelivery Expo

Simon Herron

Simon Herron

Simon Herron

Snr Solutions Engineer, Optimizely
United Kingdom

There has been a buzz surrounding personalisation for a while now - lots of businesses are doing it, but who is really doing it well?

When should your conversion programme become personalisation? Should we all start off with a testing programme and then graduate to personalisation or can we start with personalised experiences right off the bat?

Optimizely and Code will use client case studies and the Optimizely X platform to demonstrate use cases for both.

Five key takeaways

  • How to improve your experimentation strategy (Code)
  • The best methods for coming up with test ideas (Code)
  • How to get the best return from your conversion programme (Code)
  • Learn when is the right time to start personalising your digital experience (Optimizely)
  • How to make the most effective start to your personalisation campaigns (Optimizely)
  • EDX is very good for meeting suppliers and for networking and networking is the critical element for me
    Walter Blackwood
    Former Director – Group Logistics, Mothercare
  • It’s a great two days and in terms of what you can get of those two days - there’s so much on the itinerary
    Shaun Fernandes
    Senior Manager – Click & Collect, ASDA
  • EDX is the place to be
    John Munnelly
    Head of Operations, John Lewis Partnership
  • EDX is very good at getting a lot of the solutions and products that we didn’t know were available on the market
    John Wilson
    Director, PowerSaver Electrical Supplies
  • EDX is great, you cannot have multichannel without eDelivery
    Shaun Fernandes
    Senior Manager – Click & Collect, ASDA



Hall 9
The NEC Birmingham

Gold Sponsors

Silver Sponsors


Clarion EventsT: +44(0)20 7384 7802  E: info@internetretailingevents.com

The eDelivery Expo is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 
Registered Office: Bedford House, 69-79 Fulham High Street, London, SW63JW, United Kingdom
Internet Retailing Events is a subsidiary of Clarion Events Limited.