eDelivery Expo

The Omnichannel Theatre

Customers don't do business with channels; they do business with brands 

Customers don't do business with channels; they do business with brands 

It is imperative for companies to support consumers, wherever they may be and deliver an experience that's consistent and relevant regardless of how and where they choose to engage. 

The Omnichannel Experience Theatre will give you the chance to learn insights from industry experts on how to tackle these challenges, successfully connect your retail operations, and take advantage of the opportunities of true Omnichannel retailing. 

Day 1, 5 April 2017

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  1. Magnolia/commercetools - How do you transform Europes largest bicycle cooperative into an online retailer?

    The company: ZEG connects 1,000 owner managed bicycle dealers, selling well known bicycle brands such as Specialized, BULLS or Pegasus.

    The challenge: Responding to changing customer buying behaviour and the continuing success of online pure play brands like Canyon or Radon, the company wanted to build an adaptable, future proof omnichannel commerce solution. Primary goal was to provide their dealer network a fully managed, flexible online sales platform to create inspiring brand shops within the matter of days rather than weeks or even months.

    The solution: In this workshop, you learn how ZEG mastered the challenges of integrating heterogeneous online sales infrastructure and multiple SKU data across various systems, into a future proof, flexible online commerce solution for their dealer network. The solution is based on the Magnolia CMS and the cloud-native, microservices based commercetools commerce platform.

    • Martin  Moellmann
      Company Logo
  2. Strategic Trends To Watch in eCommerce for 2017 - OmniCX Digital

    Advancements in digital technologies are helping blur the line between physical and digital worlds. A combination of IOT, AI and Advanced Analytics, Customer MDM are changing the way retailers look at customer experience. In his presentation, the speaker will focus on a host of soft and technology issues that are impacting omni channel go to market models and help the audience understand how to navigate these complex issues. 

    • Bhavish Sood
      Company Logo
  3. Omnichannel for Independent Business: The Drone Factory x Lightspeed

    If you thought Omnichannel was just for large retailers then think again. Lightspeed proudly presents the story an inspiring start-up that launched an omnichannel business from day one.

    Hear from The Drone Factory about how they created a beautiful ecommerce shopping experience that integrates directly into their shop point of sale. From managing their customers, inventory and all their sales under one centralised system to being able to report on their business whilst out flying drones with their clients, this seminar is packed with tips on being customer-centric whilst saving time and effort, all within an SME budget.

    • Chris Jones
    • Colin  Price
      Company Logo
  4. Apex Supply Chain Technologies - Click, Collect, Compete: The Hidden Path to Retail Success

    Consumers are responding to the convenience of Click & Collect; but demand seems to outpace supply as retailers struggle to execute these programs seamlessly

    Workshop Takeaways:

    •        Why some retailers succeed and others fail in Click & Collect
    •        Gaps in the Click & Collect process
    •        How to use Click & Collect to differentiate and compete
    • Jon  Walkington
      Company Logo
  5. Genesys - Digital disruption has created a tough dichotomy for businesses to struggle with.

    Digital disruption has created a tough dichotomy for businesses to struggle with – to remain relevant in the digital age, the brand must embrace the digital ecosystem; however, the cost of embracing it can often seem to outweigh the benefits.

    Solving the challenge of “digital proliferation” in our businesses will turn the cost of simply staying relevant, into revenue growth as digital business leaders; recognising the distinction between the art of the achievable and the art of the possible; all while keeping the bottom line in check.

    Richard will examine real-world examples of those critical success factors, providing actionable steps that build the foundation for success as a digital business.  Topics will include:

    • Artificial intelligence and automation:  how to create brand differentiation and customer satisfaction while not burning cash to get it right.
    • Virtual/augmented reality:  just a fad or does it have application for business?
    • Internet of everything:  what does it mean for customer experience when the “thing” is now directly connected to the business?
    • Mobile, social, web, contact centre:  solving the omnichannel challenge
    • Richard  McCrossan
      Company Logo
  6. Conversant - Keep your customer coming back for more: The power of personalisation

    True personalisation is solution to a host of digital advertising issues, not least the woeful state of cross-channel and cross-device attribution. In fact, recent research shows that 75% of businesses say personalised communication is essential to their future. Yet only 12% are truly equipped for it. 

    This talk will discuss how brands can activate data for personalisation today, maintaining an ongoing connection across channels and devices.

    • Elliott Clayton

Day 2, 6 April 2017

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  1. Magnolia - Real omnichannel
    During intensive interviews about omnichannel, Magnolia looked its customers deep in their eyes and asked: What does omnichannel really mean to you? How real is it? What’s hype and what’s actually being done? How does orchestrated communication across channels work in real-life? All those conversations with our customers led to unique insights into the daily battles of omnichannel practitioners, planners and dreamers. This workshop will explore the ways businesses like MOO and Tesco create omnichannel experiences, show real examples of how it’s done—and dig into what is still ahead for all of us.
    • Rasmus  Skjoldan
      Company Logo
  2. Omnichannel for Independent Business: The Drone Factory x Lightspeed

    If you thought Omnichannel was just for large retailers then think again. Lightspeed proudly presents the story an inspiring start-up that launched an omnichannel business from day one.

    Hear from The Drone Factory about how they created a beautiful ecommerce shopping experience that integrates directly into their shop point of sale. From managing their customers, inventory and all their sales under one centralised system to being able to report on their business whilst out flying drones with their clients, this seminar is packed with tips on being customer-centric whilst saving time and effort, all within an SME budget.

    • Chris Jones
    • Colin  Price
      Company Logo
  3. Apex Supply Chain Technologies - Click, Collect, Compete: The Hidden Path to Retail Success

    Consumers are responding to the convenience of Click & Collect; but demand seems to outpace supply as retailers struggle to execute these programs seamlessly

    Workshop Takeaways:

    •        Why some retailers succeed and others fail in Click & Collect
    •        Gaps in the Click & Collect process
    •        How to use Click & Collect to differentiate and compete
    • Jon  Walkington
      Company Logo
  4. Genesys - Digital disruption has created a tough dichotomy for businesses to struggle with.

    Digital disruption has created a tough dichotomy for businesses to struggle with – to remain relevant in the digital age, the brand must embrace the digital ecosystem; however, the cost of embracing it can often seem to outweigh the benefits.

    Solving the challenge of “digital proliferation” in our businesses will turn the cost of simply staying relevant, into revenue growth as digital business leaders; recognising the distinction between the art of the achievable and the art of the possible; all while keeping the bottom line in check.

    Richard will examine real-world examples of those critical success factors, providing actionable steps that build the foundation for success as a digital business.  Topics will include:

    • Artificial intelligence and automation:  how to create brand differentiation and customer satisfaction while not burning cash to get it right.
    • Virtual/augmented reality:  just a fad or does it have application for business?
    • Internet of everything:  what does it mean for customer experience when the “thing” is now directly connected to the business?
    • Mobile, social, web, contact centre:  solving the omnichannel challenge
    • Richard  McCrossan
      Company Logo
  5. Conversant - Keep your customer coming back for more: The power of personalisation

    True personalisation is solution to a host of digital advertising issues, not least the woeful state of cross-channel and cross-device attribution. In fact, recent research shows that 75% of businesses say personalised communication is essential to their future. Yet only 12% are truly equipped for it. 

    This talk will discuss how brands can activate data for personalisation today, maintaining an ongoing connection across channels and devices.

    • Elliott Clayton

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  • EDX is very good for meeting suppliers and for networking and networking is the critical element for me
    Walter Blackwood
    Former Director – Group Logistics, Mothercare
  • It’s a great two days and in terms of what you can get of those two days - there’s so much on the itinerary
    Shaun Fernandes
    Senior Manager – Click & Collect, ASDA
  • EDX is the place to be
    John Munnelly
    Head of Operations, John Lewis Partnership
  • EDX is very good at getting a lot of the solutions and products that we didn’t know were available on the market
    John Wilson
    Director, PowerSaver Electrical Supplies
  • EDX is great, you cannot have multichannel without eDelivery
    Shaun Fernandes
    Senior Manager – Click & Collect, ASDA


 

Location

Hall 9
The NEC Birmingham

Gold Sponsors

Silver Sponsors

Contact

Clarion EventsT: +44(0)20 7384 7802  E: info@internetretailingevents.com

eDelivery Expo is organised by Internet Retailing Events part of Clarion Events Ltd. Internet Retailing Events (IRE) host board level multichannel events for retailers across Europe. IRE work in partnership with InternetRetailing and eDelivery who are the leading magazines and news portal for European ecommerce.

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