eDelivery Expo


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Akeneo - From Brand Identity to Product Experience

Workshop 1, 21 March



Some companies are in the product experience journey for a decade, and they are still exploring its potential. In this workshop, you will learn how to maximize the benefits of having qualitative product information, the last vehicule for brand identity and by the way the lifeblood of customer experience.

 5 take aways  :

●      Brands and retailers struggles with the mutation of eCommerce and the arise of Marketplaces and vocal assistants.

●      Why Product information is the last vehicule for brand identity

●      How brands can survive in such a fast moving ecosystem thanks to product experience

●      What are the best practices to enhance this product experience

- Illustration will be done focusing on the Kurt Geiger use case   

Pre-Select Workshop Book a Meeting Add to my schedule


2 place Général Mellinet , 44100 Nantes, FRANCE
  • EDX is very good for meeting suppliers and for networking and networking is the critical element for me
    Walter Blackwood
    Former Director – Group Logistics, Mothercare
  • It’s a great two days and in terms of what you can get of those two days - there’s so much on the itinerary
    Shaun Fernandes
    Senior Manager – Click & Collect, ASDA
  • EDX is the place to be
    John Munnelly
    Head of Operations, John Lewis Partnership
  • EDX is very good at getting a lot of the solutions and products that we didn’t know were available on the market
    John Wilson
    Director, PowerSaver Electrical Supplies
  • EDX is great, you cannot have multichannel without eDelivery
    Shaun Fernandes
    Senior Manager – Click & Collect, ASDA



Hall 6
The NEC Birmingham

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Silver Sponsors


Clarion EventsT: +44(0)20 7384 7802  E: info@internetretailingevents.com

The eDelivery Expo is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 
Registered Office: Bedford House, 69-79 Fulham High Street, London, SW63JW, United Kingdom
Internet Retailing Events is a subsidiary of Clarion Events Limited.