Akeneo - From Brand Identity to Product Experience
Tanguy Meriadec, Sales Manager UK - AkeneoView Full Profile
Some companies are in the product experience journey for a decade, and they are still exploring its potential. In this workshop, you will learn how to maximize the benefits of having qualitative product information, the last vehicule for brand identity and by the way the lifeblood of customer experience.
5 take aways :
● Brands and retailers struggles with the mutation of eCommerce and the arise of Marketplaces and vocal assistants.
● Why Product information is the last vehicule for brand identity
● How brands can survive in such a fast moving ecosystem thanks to product experience
● What are the best practices to enhance this product experience
- Illustration will be done focusing on the Kurt Geiger use case