eDelivery Expo


Workshops Header

Hero background


Bronto -Marketing to a Segment of One: Technology and Strategies for Hyper-Personalisation

Workshop 1, 5 April


  • Saima Alibhai

    Saima Alibhai, Practise Manager - Professional Services - Bronto Software

    View Full Profile


Advanced personalisation is a critical component of an effective commerce marketing strategy. Whether you’re testing your first personalised campaigns or using an advanced product recommendation tool, your success depends on identifying your customers’ preferences and communicating with them in real time on a personal level.

In this session, you will learn how brands marketing products from clothing to home improvement use marketing automation technology to deliver a more personal experience for consumers. We’ll look at key strategies and technology that can help power your efforts to market to a segment of one:

·       Basket recovery

·       Browse abandonment recovery

·       Geotargeting

·       Product recommendations

·       Augmented and virtual reality


 Workshop take aways:

5 Bullets of what attendees will see in this session:

·       The value of Hyper-Personalisation to commerce marketing strategies

·       Cart recovery and product browse recovery success stories

·       How product recommendations can make a significant revenue impact

·       What geotargeting means for multi-channel customer engagement

·       Examples of augmented and virtual reality enhancing customer experience


Pre-Select Workshop Book a Meeting Add to my schedule


Bronto Software, Netsuite UK Ltd, 7th Floor, 5 New Street Square , London , EC4A 3BF , UNITED KINGDOM
  • EDX is very good for meeting suppliers and for networking and networking is the critical element for me
    Walter Blackwood
    Former Director – Group Logistics, Mothercare
  • It’s a great two days and in terms of what you can get of those two days - there’s so much on the itinerary
    Shaun Fernandes
    Senior Manager – Click & Collect, ASDA
  • EDX is the place to be
    John Munnelly
    Head of Operations, John Lewis Partnership
  • EDX is very good at getting a lot of the solutions and products that we didn’t know were available on the market
    John Wilson
    Director, PowerSaver Electrical Supplies
  • EDX is great, you cannot have multichannel without eDelivery
    Shaun Fernandes
    Senior Manager – Click & Collect, ASDA



Hall 9
The NEC Birmingham

Gold Sponsors

Silver Sponsors


Clarion EventsT: +44(0)20 7384 7802  E: info@internetretailingevents.com

The eDelivery Expo is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 
Registered Office: Bedford House, 69-79 Fulham High Street, London, SW63JW, United Kingdom
Internet Retailing Events is a subsidiary of Clarion Events Limited.