eDelivery Expo


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Dotmailer - Why rely on three R’s when you can have Four? – Right message, Right person, Right time, Right channel

Workshop Room 3, 22 March



First came marketing which focussed on getting out the right message. Then came direct marketing matching the right message to the right person. Next, we developed marketing automation so that the right person received that right message at the right time. Now we are adding the fourth dimension by getting that right message to the right person at the right time AND on the right channel.

In this workshop Skip and Gavin will explain the changes in consumer attitudes that are driving the need for the fourth R, talk about how you should incorporate this fourth R into your overall marketing and customer service strategy, the tactics that support each of the four R’s and lastly review a client case study to see how this was put into action.

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1 London Bridge , London , SE1 9BG, UNITED KINGDOM
  • EDX is very good for meeting suppliers and for networking and networking is the critical element for me
    Walter Blackwood
    Former Director – Group Logistics, Mothercare
  • It’s a great two days and in terms of what you can get of those two days - there’s so much on the itinerary
    Shaun Fernandes
    Senior Manager – Click & Collect, ASDA
  • EDX is the place to be
    John Munnelly
    Head of Operations, John Lewis Partnership
  • EDX is very good at getting a lot of the solutions and products that we didn’t know were available on the market
    John Wilson
    Director, PowerSaver Electrical Supplies
  • EDX is great, you cannot have multichannel without eDelivery
    Shaun Fernandes
    Senior Manager – Click & Collect, ASDA



Hall 6
The NEC Birmingham

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Clarion EventsT: +44(0)20 7384 7802  E: info@internetretailingevents.com

The eDelivery Expo is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 
Registered Office: Bedford House, 69-79 Fulham High Street, London, SW63JW, United Kingdom
Internet Retailing Events is a subsidiary of Clarion Events Limited.