Dotmailer - Why rely on three R’s when you can have Four? – Right message, Right person, Right time, Right channel
First came marketing which focussed on getting out the right message. Then came direct marketing matching the right message to the right person. Next, we developed marketing automation so that the right person received that right message at the right time. Now we are adding the fourth dimension by getting that right message to the right person at the right time AND on the right channel.
In this workshop Skip and Gavin will explain the changes in consumer attitudes that are driving the need for the fourth R, talk about how you should incorporate this fourth R into your overall marketing and customer service strategy, the tactics that support each of the four R’s and lastly review a client case study to see how this was put into action.