eDelivery Expo


Hero background


Genie Goals - Winning Paid Social and Search Strategies for Retailers

Workshop Room 3, 21 March



In five short years Luca Senatore has helped lead Genie Goals grow from being an agency with one small client, to one named by Google as the most innovative agency in EMEA for Google Shopping, and in the top three for Paid Search and Growing Businesses Online. 

In this talk Luca will share some of the secrets that propelled Genie Goals to this success, focusing on two topics close to his heart: paid social and paid search. He will illustrate top strategies and dos and dont's that will help any retailer navigate the hugely competitive digital marketing landscape.

From this talk expect:
  • Actionable ways to improve your performance in PPC, Shopping and Facebook
  • To gain an increased understanding of the lifecycle, and engagement on different channels 
  • To uncover creative ways of using paid social and PPC
  • Gain an understanding of branding vs acquisition on paid search and paid social
Pre-Select Workshop Book a Meeting Add to my schedule


Joe Glover
Carlyle House, Carlyle Road, Cambridge, CB4 3DN, UNITED KINGDOM
  • EDX is very good for meeting suppliers and for networking and networking is the critical element for me
    Walter Blackwood
    Former Director – Group Logistics, Mothercare
  • It’s a great two days and in terms of what you can get of those two days - there’s so much on the itinerary
    Shaun Fernandes
    Senior Manager – Click & Collect, ASDA
  • EDX is the place to be
    John Munnelly
    Head of Operations, John Lewis Partnership
  • EDX is very good at getting a lot of the solutions and products that we didn’t know were available on the market
    John Wilson
    Director, PowerSaver Electrical Supplies
  • EDX is great, you cannot have multichannel without eDelivery
    Shaun Fernandes
    Senior Manager – Click & Collect, ASDA



Hall 9
The NEC Birmingham

Gold Sponsors

Silver Sponsors


Clarion EventsT: +44(0)20 7384 7802  E: info@internetretailingevents.com

The eDelivery Expo is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 
Registered Office: Bedford House, 69-79 Fulham High Street, London, SW63JW, United Kingdom
Internet Retailing Events is a subsidiary of Clarion Events Limited.