Genie Goals - Winning Paid Social and Search Strategies for Retailers
In five short years Luca Senatore has helped lead Genie Goals grow from being an agency with one small client, to one named by Google as the most innovative agency in EMEA for Google Shopping, and in the top three for Paid Search and Growing Businesses Online.
In this talk Luca will share some of the secrets that propelled Genie Goals to this success, focusing on two topics close to his heart: paid social and paid search. He will illustrate top strategies and dos and dont's that will help any retailer navigate the hugely competitive digital marketing landscape.From this talk expect:
- Actionable ways to improve your performance in PPC, Shopping and Facebook
- To gain an increased understanding of the lifecycle, and engagement on different channels
- To uncover creative ways of using paid social and PPC
- Gain an understanding of branding vs acquisition on paid search and paid social
- Email: firstname.lastname@example.org