eDelivery Expo


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Magento - How to deliver a Next Generation Omnichannel Experience for both B2C & B2B with learnings from BAUHAUS, Tous & Helly Hansen

Workshop 2, 22 March


  • Barbara Saxby

    Barbara Saxby, Head of Product marketing for Order Management - Magento commerce

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You offer your customers the ability to order through multiple channels – but how efficiently and profitably are these orders being fulfilled? Can you offer the service your customers want or is your ability to differentiate & beat your competition being limited by your current systems. Join this workshop to find out how you can:

  • increase profitability, drive higher sales and lower TCO by tying all sales and inventory channels together
  • fulfill orders from the most cost effective available source
  • offer buy online, pick up in store and service this efficiently
  • never be out of stock and never lose a sale by enabling the ‘endless aisle’

Magento, together with partner Vaimo, will share how Omnichannel experiences combined with flexible eCommerce has helped companies like BAUHAUS increase B2C revenues 70% every year for the past five years and enabled B2B revenues to nearly treble in the last two, how Tous has transformed into an omnichannel ‘giant’ on a global scale and how Helly Hansen is using Magento Order Management to synchronise orders with fulfillment centres increasing conversion rates, average order values and mobile revenues. We will facilitate discussion on the priorities for delivering a next generation omnichannel experience for customers and the solution capabilities required. Please join us for a valuable and informative session.

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Magento, 54 N. Central Ave, Suite 200, Campbell 95008 , UNITED STATES
  • EDX is very good for meeting suppliers and for networking and networking is the critical element for me
    Walter Blackwood
    Former Director – Group Logistics, Mothercare
  • It’s a great two days and in terms of what you can get of those two days - there’s so much on the itinerary
    Shaun Fernandes
    Senior Manager – Click & Collect, ASDA
  • EDX is the place to be
    John Munnelly
    Head of Operations, John Lewis Partnership
  • EDX is very good at getting a lot of the solutions and products that we didn’t know were available on the market
    John Wilson
    Director, PowerSaver Electrical Supplies
  • EDX is great, you cannot have multichannel without eDelivery
    Shaun Fernandes
    Senior Manager – Click & Collect, ASDA



Hall 6
The NEC Birmingham

Gold Sponsors

Silver Sponsors


Clarion EventsT: +44(0)20 7384 7802  E: info@internetretailingevents.com

The eDelivery Expo is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 
Registered Office: Bedford House, 69-79 Fulham High Street, London, SW63JW, United Kingdom
Internet Retailing Events is a subsidiary of Clarion Events Limited.