eDelivery Expo


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Nosto - Why Personalisation Makes for a Winning eCommerce Strategy

Workshop 2, 21 March



Discover how personalisation can influence and transform your conversion game plan: from the onsite experience to crafting a tailored social advertising strategy with minimal effort. Learn actionable strategies to bridge the gap between conversion and retention and turn browsers into loyal buyers. The presentation will include a 30 minute-panel debate featuring GB Posters and Henmores - 2 companies who have leveraged personalisation to drive greater traffic and a more inspiring customer experience.

5 Points to look for:

  • Leverage customer data to personalise browsing from home page to checkout
  • Reduce abandoned cart rates and win back indecisive customers 
  • Leverage geo-localised product recommendations to drive consumer interest
  • Use existing customers to drive greater traffic via Facebook advertising
  • Incorporate video content in your paid ads strategy to strengthen conversions
Pre-Select Workshop Book a Meeting Add to my schedule


Chloe Pascal
Aleksanterinkatu , 15A, 00100 Helsinki, FINLAND
  • EDX is very good for meeting suppliers and for networking and networking is the critical element for me
    Walter Blackwood
    Former Director – Group Logistics, Mothercare
  • It’s a great two days and in terms of what you can get of those two days - there’s so much on the itinerary
    Shaun Fernandes
    Senior Manager – Click & Collect, ASDA
  • EDX is the place to be
    John Munnelly
    Head of Operations, John Lewis Partnership
  • EDX is very good at getting a lot of the solutions and products that we didn’t know were available on the market
    John Wilson
    Director, PowerSaver Electrical Supplies
  • EDX is great, you cannot have multichannel without eDelivery
    Shaun Fernandes
    Senior Manager – Click & Collect, ASDA



Hall 6
The NEC Birmingham

Gold Sponsors

Silver Sponsors


Clarion EventsT: +44(0)20 7384 7802  E: info@internetretailingevents.com

The eDelivery Expo is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 
Registered Office: Bedford House, 69-79 Fulham High Street, London, SW63JW, United Kingdom
Internet Retailing Events is a subsidiary of Clarion Events Limited.