eDelivery Expo


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OmniCX - Practical guidance for Customer Analytics in the age of GDPR

Workshop 1, 22 March


  • Tom Martin

    Tom Martin, Retail Intelligence and Customer Analytics Expert - OmniCX

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What will be the impact of GDPR on customer analytics for omni-channel retailing?
Retailers have come to rely on the power of big data analytics and machine learning to increase sales and maximise profits across different channels, but how will current analytics tools cope with the new regulations under GDPR.
From May this year GDPR will introduce significant changes into the laws around capturing, storing and processing customer data. In this workshop we will look at the impact of these changes on customer analytics, and look at ways to keep benefiting from customer data without falling foul of the law.

• Understand which parts of GDPR internet retailers need to worry about;

• Understand the consequences of GDPR for traditional approaches to customer analytics;

• Specifically look at how having multiple stores of customer data in different apps increases the risk for    GDPR;

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Omnicx, Suite 213, Signal House , 16 Lyon Road , Harrow , HA1 2AQ , UNITED KINGDOM
  • EDX is very good for meeting suppliers and for networking and networking is the critical element for me
    Walter Blackwood
    Former Director – Group Logistics, Mothercare
  • It’s a great two days and in terms of what you can get of those two days - there’s so much on the itinerary
    Shaun Fernandes
    Senior Manager – Click & Collect, ASDA
  • EDX is the place to be
    John Munnelly
    Head of Operations, John Lewis Partnership
  • EDX is very good at getting a lot of the solutions and products that we didn’t know were available on the market
    John Wilson
    Director, PowerSaver Electrical Supplies
  • EDX is great, you cannot have multichannel without eDelivery
    Shaun Fernandes
    Senior Manager – Click & Collect, ASDA



Hall 6
The NEC Birmingham

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Clarion EventsT: +44(0)20 7384 7802  E: info@internetretailingevents.com

The eDelivery Expo is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 
Registered Office: Bedford House, 69-79 Fulham High Street, London, SW63JW, United Kingdom
Internet Retailing Events is a subsidiary of Clarion Events Limited.