eDelivery Expo


Workshops Header

Hero background


Optimizely - When to personalise digital experiences - how soon is too soon?

Workshop 1, 6 April



There has been a buzz surrounding personalisation for a while now - lots of businesses are doing it, but who is really doing it well?

When should your conversion programme become personalisation? Should we all start off with a testing programme and then graduate to personalisation or can we start with personalised experiences right off the bat?

Optimizely and Code will use client case studies and the Optimizely X platform to demonstrate use cases for both.

Five key takeaways

  • How to improve your experimentation strategy
  • The best methods for coming up with test ideas 
  • How to get the best return from your conversion programme
  • Learn when is the right time to start personalising your digital experience
  • How to make the most effective start to your personalisation campaigns


Pre-Select Workshop Book a Meeting Add to my schedule


Ginny Follen
  • EDX is very good for meeting suppliers and for networking and networking is the critical element for me
    Walter Blackwood
    Former Director – Group Logistics, Mothercare
  • It’s a great two days and in terms of what you can get of those two days - there’s so much on the itinerary
    Shaun Fernandes
    Senior Manager – Click & Collect, ASDA
  • EDX is the place to be
    John Munnelly
    Head of Operations, John Lewis Partnership
  • EDX is very good at getting a lot of the solutions and products that we didn’t know were available on the market
    John Wilson
    Director, PowerSaver Electrical Supplies
  • EDX is great, you cannot have multichannel without eDelivery
    Shaun Fernandes
    Senior Manager – Click & Collect, ASDA



Hall 9
The NEC Birmingham

Gold Sponsors

Silver Sponsors


Clarion EventsT: +44(0)20 7384 7802  E: info@internetretailingevents.com

eDelivery Expo is organised by Internet Retailing Events part of Clarion Events Ltd. Internet Retailing Events (IRE) host board level multichannel events for retailers across Europe. IRE work in partnership with InternetRetailing and eDelivery who are the leading magazines and news portal for European ecommerce.