Speaker

Synopsis

A/B testing has been rated as one of the most popular ways of optimizing customer experience on the web. A/B testing has become a reliable method to know what your customers prefer while boosting your conversion rates. Discover how you can leverage A/B testing and conversion optimization together as a new revenue growth channel. This workshop will cover case studies on optimizing a website along with providing frameworks that you can use for your website.

Key takeaways:

• Building a conversion optimization strategy
• Creating a framework to generate ideas and identify problem areas on your website
• Prioritizing ideas for the maximum impact
• Learning from and improving your A/B tests