eDelivery Expo


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PushCrew & VWO - Convert visitors into buyers with A/B Testing

Workshop Room 3, 21 March



A/B testing has been rated as one of the most popular ways of optimizing customer experience on the web. A/B testing has become a reliable method to know what your customers prefer while boosting your conversion rates. Discover how you can leverage A/B testing and conversion optimization together as a new revenue growth channel. This workshop will cover case studies on optimizing a website along with providing frameworks that you can use for your website.

Key takeaways:

  • Building a conversion optimization strategy
  • Creating a framework to generate ideas and identify problem areas on your website
  • Prioritizing ideas for the maximum impact
  • Learning from and improving your A/B tests
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14th Floor, KLJ Tower, , Netaji Subhash Place, Pitampura, , New Delhi , 110034, INDIA
  • EDX is very good for meeting suppliers and for networking and networking is the critical element for me
    Walter Blackwood
    Former Director – Group Logistics, Mothercare
  • It’s a great two days and in terms of what you can get of those two days - there’s so much on the itinerary
    Shaun Fernandes
    Senior Manager – Click & Collect, ASDA
  • EDX is the place to be
    John Munnelly
    Head of Operations, John Lewis Partnership
  • EDX is very good at getting a lot of the solutions and products that we didn’t know were available on the market
    John Wilson
    Director, PowerSaver Electrical Supplies
  • EDX is great, you cannot have multichannel without eDelivery
    Shaun Fernandes
    Senior Manager – Click & Collect, ASDA



Hall 6
The NEC Birmingham

Gold Sponsors

Silver Sponsors


Clarion EventsT: +44(0)20 7384 7802  E: info@internetretailingevents.com

The eDelivery Expo is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 
Registered Office: Bedford House, 69-79 Fulham High Street, London, SW63JW, United Kingdom
Internet Retailing Events is a subsidiary of Clarion Events Limited.